Jul 28, 2023

TRAI Issues Directions to Access Providers for Curbing Misuse of SMS Templates

The Telecom Regulatory Authority of India (‘TRAI’) has issued directions to curb misuse of message templates by entities sending Short Message Service (‘SMS’) commercial messages to telecom subscribers (‘Principal Entities’) on May 12, 2023 (‘Directions’). The Directions are issued under the Telecom Commercial Communication Customer Preference Regulation, 2018 (‘TCCCPR’), to all access providers regarding measures.

The Directions require access providers to restrict Principal Entities to have more than three variables in the content templates. Any exception to this restriction can be allowed by access providers only in special circumstances and subject to conditions prescribed in the Directions. The access providers are also directed to update their Code of Practice (‘COP’) within 15 days from the date of issue of the Directions and report compliance within 45 days.




These are the views and opinions of the author(s) and do not necessarily reflect the views of the Firm. This article is intended for general information only and does not constitute legal or other advice and you acknowledge that there is no relationship (implied, legal or fiduciary) between you and the author/AZB. AZB does not claim that the article's content or information is accurate, correct or complete, and disclaims all liability for any loss or damage caused through error or omission.