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E–Commerce & Retail

Responding with agility and innovation to India’s accelerated digital transformation.


India’s E–Commerce and retail revolution highlights AZB’s transactions with the arena’s most prominent players and our contribution to regulatory developments in the e–commerce space.

The Firm is highly regarded for its innovative and integrated solutions in response to the particular complexities of e–commerce as the country’s digital transformation accelerates. Success in this sector requires a multi–disciplinary approach, including knowledge of exchange control laws, regulatory compliance and approvals, payment collection and disbursements, requirements applicable to digital offerings, conformity assessments, tax implications, and so on.

Our clients comprise the entire spectrum of market players, from emerging technology companies, unicorns and Fortune 500 companies, to online e–commerce, single brand and multi brand retail trading, wholesale/cash and carry, franchise arrangements, contract manufacturing and food retail across product segments.

Work Highlights



We identify critical roadblocks and devise innovative ways to implement commercially viable solutions. This includes working closely with our in–house legal and business teams to meet legal and regulatory challenges, identify risk factors and proactively implement mitigation measures.

Our advice extends from the micro to the macro aspects of business and policy, with assistance on setting up India operations. We also regularly update our clients on the evolving regulatory landscape. This is the result of our deep involvement making industry representations to regulators and policy makers to address business–critical aspects – an outcome of practical, ground level implementation of structures and business issues.

We work seamlessly with other disciplines including direct and indirect tax, antitrust and litigation to ensure the advice we provide is holistic. In turn, we weigh in on public/ private M&A, fund raises, joint ventures, intra–group restructuring in the e–commerce and retail space and regulatory and compliance issues.